SMART Reproduction, a USDA-inspected and approved small ruminant semen and embryo center in Jonesboro, Arkansas, has significantly expanded its international presence. With a strong commitment to innovation and continuous improvement, SMART sought new strategies to increase global sales. After consulting with Richard Duda, the International Trade Specialist for Arkansas Commercial Service in Little Rock, the company embarked on a transformative journey by pursuing a Website Globalization Review (WGR) through the eCommerce Solutions Center and the National Rural Export Center.
A Globalization Journey
The Website Globalization Review detailed SMART Reproduction’s online presence and provided actionable insights to make the website more appealing and accessible to international audiences. The team wasted no time implementing many of the recommended changes, focusing on content and functionality to meet the needs of global customers.
Among the most impactful updates were the addition of awards and certifications, clearly denoting that the germplasm is a product of the United States and creating an international inquiry contact form. These enhancements showcased SMART Reproduction’s commitment to quality and made the site more user-friendly for international visitors.
Additionally, SMART Repro strategically incorporated in-demand keywords into its website content, improving its visibility and relevance in online search results.
The Payoff
The results were extraordinary. SMART experienced a 200% increase in international visitors, with users spending significantly more time on the website. The targeted keyword strategy, informed by the WGR, boosted the website’s search rankings and secured a spot in Google’s AI-driven results. This exposure has brought substantial traffic and meaningful engagement from international markets.
“The WGR has been incredibly useful in developing our online presence, directly leading to meaningful customer engagement,” shared a representative from SMART Reproduction. “Every report has been paired with easy-to-understand instructions on resolving issues, allowing for the greatest return on investment.”
SMART likened the optimized website to an employee who works 24/7, driving visibility and engagement. This strategic enhancement has opened doors to potential projects in new markets, including Nigeria, Italy, Dominica, and Peru. Read full article here.
The Rural Export Center
The Rural Export Center, in collaboration with Commercial Service offices and the eCommerce Solutions Center, provides rural businesses like SMART Reproduction with the tools and expertise needed to thrive in international markets. These partnerships are vital in helping companies unlock their global potential through tailored solutions such as the WGR.
Why Work with the U.S. Commercial Service?
The U.S. Commercial Service (USCS) offers a range of resources designed to help American businesses succeed internationally. Located in downtown Little Rock, the Arkansas office provides robust support to local companies looking to expand their global footprint. Richard Duda, the International Trade Specialist for Arkansas, plays a pivotal role in guiding businesses through the export process.
Key Benefits of Partnering with USCS
- Worldwide Recognition: As part of the U.S. government, USCS can open doors in markets worldwide, leveraging its credibility and connections to create opportunities that might otherwise be inaccessible.
- Global Network: With trade experts in over 80 countries, USCS provides invaluable on-the-ground knowledge and connections to help businesses navigate foreign markets effectively.
- Results-Driven Support: Customized counseling from USCS Trade Specialists is designed to optimize export operations and drive success in global markets.
Services Offered
- Website globalization
- International marketing strategies
- Market research and analysis
- Export documentation
- International shipping logistics
- Tariff and non-tariff market access
- U.S. export regulations
- Trade agreements and foreign import requirements
This comprehensive support ensures that businesses like SMART Reproduction can confidently navigate the complexities of international trade.
Unlock Your Global Potential
Our success story is a testament to the power of leveraging expert guidance and actionable insights. By working with the U.S. Commercial Service and embracing innovative strategies like the Website Globalization Review, businesses can enhance their global presence, connect with international customers, and achieve remarkable growth.
If you’re ready to take your business to the next level, contact your local Trade Specialist today. Whether making your first export sale or looking to expand into new markets, the U.S. Commercial Service offers the expertise and resources you need to succeed.
With offices and trade professionals in the United States and embassies and consulates worldwide, the U.S. Commercial Service is your partner in reaching new heights in global trade. Unlock your global potential and join thriving businesses in international markets. Let the U.S. Commercial Service and its partners help you navigate the journey to global success.